Commission Launches EU-wide Aquaculture Campaign

The Commission has launched a campaign to raise awareness on the benefits of EU aquaculture. Developed in collaboration with Member States and the Aquaculture Advisory Council, it focuses on raising awareness, understanding and support for developing aquaculture - the farming of fish, shellfish and algae - in the EU.  

Translated into all EU languages, the campaign features nine different species (mussels, trout, clams, sea bream, oysters, carp, salmon, meagre, and seaweed) and many aquaculture producers. Through videos, educational content, and a road trip around EU aquaculture sites, you will gain a better understanding of how the sector works, its benefits, and live an immersive experience “from farm to plate”. 

Find out more on the campaign website

Background 

While aquaculture production is on the rise worldwide, in the EU it has not grown since 2018. Among the main obstacles for the growth of aquaculture in the EU are the lack of social acceptance for new aquaculture sites and insufficient awareness of the importance and benefits of this activity for EU citizens. 

The goal of this campaign is to help raise awareness, understanding, and support for the development of aquaculture in the EU by showcasing the people behind the sector – aquaculture producers - and their role in sustainable food production and in the communities where they live and work.