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EU Blue Economy Observatory
News article7 August 20231 min read

Ecotourism targets the school-trip tourism market

The European West Mediterranean NaTOUR project (EU WeMED_NaTOUR) is supporting local tourism SMEs by involving them in the creation and delivery of ecotourism packages targeting the school-trip tourism market. It aims to to promote sustainable tourism in the region, protect its natural and cultural heritage and increase the sector's competitiveness, with coordination by Italian research centre X23 – The Innovation Bakery,

Furthermore, the project will design and pilot a series of packages for sustainable school-trip tourism by offering immersive "learning by visiting" recreational tourism packages for primary and secondary school pupils. This two-year project is a vehicle for awareness-raising about the importance of West Mediterranean marine ecosystems, coastal destinations and culture. The students will travel to West Mediterranean marine sites and coastal destinations characterized by their exceptional landscapes, cultural identities and ecosystems to participate in marine preservation activities.

The hope is that the project will improve the skills and employability of small and medium companies in the tourism sector and other stakeholders, as well as raise awareness amongst younger generations about the importance of marine preservation while also increasing international cooperation as countries work together to make the sustainable blue economy a reality.

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Publication date
7 August 2023